Oh User, Where Art Thou? - ProductCamp Dallas

A user-centric evening with Experts and tacos!

Join us for our fall event where our panel of experts from all product functions will share how to make product decisions in the absence of real users and/or user research.

Featured Guests

Sarah Reid, Principal, Research and Design - Dialexa

Sarah is core member of Dialexa's Research & Design practice, where she advises clients on topics from product strategy and innovative, human-centered solutions, to operational efficiencies and designing better business outcomes. In addition to her client-facing activities, Sarah also builds the practice of Design Research (e.g., Design Thinking Methods, User Research Frameworks, Business Model Innovation, POCs, Product Strategy) at Dialexa, serves on The Women of Dialexa Committee, The Diversity and Inclusion Committee, and participates in book club.

Ben Newell, VP of Product and UX - rewardStyle

Ben is the former Vice President of Product and UX at rewardStyle and has 20 years experience in building mobile consumer applications in both large corporate environments and startups. He has expertise developing product vision, innovating at scale, and ensuring we can ship product to market. He's a passionate believer in the principles of product discovery and am active in the global community. Ben is versed in using agile principles at scale to help focus and engage employees across the entire company and believe inspiration is they key to success.

Piritta van Rijn, Chief Product Officer - TaxAct

Innovation-focused product leader with track record in building high-performing teams, uncovering opportunities, setting strategy and leading teams to deliver results. Skilled in design-driven innovation, rallying an organization around a common vision, and collaborating horizontally and vertically across organizations. Recognized as a team leader who is bold and passionate about solving customer problems and consistently delivering exceptional results based on sound business judgment and an eye for the future. Piritta believes Product Managers have the very BEST job in the world. She’s also a mom of three kiddos and an advocate of STEM for young girls so she volunteers for Girl Scouts and the Lovejoy ISD STEM Leadership Council.